Integration of Bacardi brand into the Dan Tait Video set at the Fort Dance Festival was an example.For the decision of the given problem a special video clip, which was used six times during 2 hour performances, has been created.Video have been made with the images of  trade marks and photos of a product (BACARDI bottle). To avoid unification, each time the video clips were inserted into the program, they were exposed to processing through a video mixer that allowed them to bring essential differences into each display

Not less successful form of branding realization in BTL, were Ministry Of Sound and Miller cross promotions.The parties which have been taking place in September-October 2005 in five cities of ( Krasnodar , Novosibirsk , Samara, Nizhniy Novgorod, and Irkutsk ), induced constant interest of the audience and had the mass response in regional mass-media. Elements of local branding can be seen in GALLERY.